More economists are becoming convinced that a recession is likely to hit in 2023. But will Google continue to be as resilient to recessions as it was during the Great Recession of 2008 and the Pandemic Recession of 2020? From one who's lived through a recession, Kasim breaks down his predictions of what could happen to Google Ads during one and how you can prepare for it.
He also shares his recession survival tips in the hopes to spare Google Ads agencies and advertisers from being caught unprepared in the flood.
His survival tips include how you can capture your competition's market share during a recession, the business processes and elements you should and shouldn't cut off, and many more!
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