Annie Culver, Director, Solution Ambassador Excellence at Emplifi, joins this Social Pros episode to share why she believes trying new things is key to becoming a social pro. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Businesses are always looking for new ways to scale and delving deeper into their social media output is important to see what’s working well and what’s not. Annie Culver, Director, Solution Ambassador Excellence at Emplifi, joins this Social Pros episode to discuss her experiences working with huge global brands, using new tools to help businesses amplify their platforms, and why she thinks trying something new is essential for personal and business growth. This is a must-listen episode that’s full to the brim with incredible advice and interesting insights into Annie’s career. In This Episode: 04:24 – Annie details her early stages in social 07:22 – What does Emplifi do? 10:05 – Details on Annie’s role 14:00 – Annie on automation and AI’s role in social media 16:40 – Changes to Instagram content 24:46 – What trends does Annie notices within brands she works with? 28:13 – How can brands move on from the basics? 31:23 – Does social differ across the globe? 33:23 – How not to burn out working in social 39:20 – Annie’s advice on becoming a social pro Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Annie Culver on LinkedIn Follow Annie Culver on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.