Senegalese chef and entrepreneur Pierre Thiam is on a mission to break into the Western-dominated grain market with an ancient grain called fonio. He built his company, Yolele Foods, in 2017 with the intention of creating economic opportunities for farmers who grow grains like fonio, and his success could have a huge impact on African countries by alleviating poverty and hunger for millions of people. Pierre tells us about his strategy to break into a global market that obsesses over wheat, rice, corn, and soy. And so far, it's working. Yolele's packaged fonio is flying off the shelves at Whole Foods locations all across the country. For more info on our presenting sponsor, check out realvision.com/businesscasual. 
Host: Nora Ali
Producer: Bella Hutchins 
Video Editors: McKenzie Marshall and Christie Muldoon
Production, Mixing & Sound Design: Daniel Markus
Music: Daniel Markus & Breakmaster Cylinder
Fact Checker: Kate Brandt 
Senior Producer: Katherine Milsop
VP, Head of Multimedia: Sarah Singer 

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