You know that feeling when you change the toilet paper roll? Or fill the office Brita? Or say “it’ll come out in the wash” instead of Venmo requesting your friends?
Being a B Corp feels like all of that at once. B Corp companies tick off a long list of boxes, from sustainability to community, to “balance purpose and profit.” Like Bombas, the digitally native sock company with a cult following and a give-back model.
This week on Morning Brew’s Business Casual, Bombas CEO Dave Heath explains why missions to “do good” can coexist with those to “do profit.” Plus why…

Authenticity is more convincing than viral marketing

Starbucks ought to write the book on product-market fit

Venture capital sets any non-tech investment up for failure


About that last one...Heath poses some of the hottest VC takes Business Casual has seen. As far as he’s concerned, “there is no silver bullet” for direct-to-consumer retail success...but VCs like to pretend there is.
Listen and decide for yourself. 
While you’re at it...got feedback? Want to advertise with Business Casual? Email us at businesscasual@morningbrew.com.