Scott shares some big news! Then, Nora and Scott chat with Mike Kirban, the co-founder and CEO of Vita Coco, the world’s largest coconut water company. Mike reveals how Vita Coco won the coconut water wars, and shares marketing strategies and tips on how to connect with consumers in an authentic way. Plus: Why he rejected an acquisition offer from Pepsi and kept Vita Coco independent. For more info on our presenting sponsor, check out grayscale.com/businesscasual

Hosts: Nora Ali & Scott Rogowsky
Producer: Bella Hutchins 
Video Editors: McKenzie Marshall and Christie Muldoon
Production, Mixing & Sound Design: Daniel Markus
Music: Daniel Markus & Breakmaster Cylinder
Fact Checker: Kate Brandt 
Senior Producer: Katherine Milsop
VP, Head of Multimedia: Sarah Singer 

Full transcripts for all Business Casual episodes available at https://businesscasual.fm