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Create Content Your ICP Needs, with Nicole Bump

Create Content Your ICP Needs, with Nicole Bump

FromB2B Growth


Create Content Your ICP Needs, with Nicole Bump

FromB2B Growth

ratings:
Length:
28 minutes
Released:
May 31, 2022
Format:
Podcast episode

Description

In this episode, Benji talks to Nicole Bump, Fractional Content Director at Bump Inbound.
A well-defined ICP should help inform the content we create, yet many organizations struggle to define their ICP beyond title and size of company. Today, Nicole provides helpful questions and direction to hone in and create content that matches what your ICP both wants and needs.
Released:
May 31, 2022
Format:
Podcast episode

Titles in the series (100)

A daily podcast for B2B marketers. 4 million downloads and over 2,000 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.