Matt began his career in the hospitality industry over 15 years ago, working for some of the world’s largest beer and spirits companies across North America. Over the past decade, Matt has worked with 100’s of restaurants, bars, nightclubs, and hotel operations to help them gain clarity and force focus on what matters most in their business.   In this episode, Brad and Matt discuss the importance of the ever-evolving hospitality industry. Matt and Brad talk strategy on how to win and do it right.   00:00 Intro 01:34 Follow Matt 02:00 Check out https://www.mattrolfe.com or https://www.westshorehospitality.com  08:40 What are your business solutions 10:25 “Who in here can stand up and tell your team how you win right now?” 15:51 The staff has to give a sh*t 18:13 The education factor 26:30 Brad’s beginning stages in training 33:24 Matt’s story 40:08 For those starting a liquor company 42:55 Creating the story 44:20 Politics 45:30 How it started for Matt 47:25 “We are changing people’s lives” 49:29 The experience and concepts 55:00 The Strategy 57:00 Experience is KEY 01:02:41 The dessert order… 01:03:10 Three tips from Matt 01:04:40 Bomb 1: If they don’t like it they will leave and work for someone else 01:05:15 “People need to be led.” 01:06:39 Get Matt’s book: You Can’t Do It Alone