374: The one marketing communication framework product managers need to know – with J.J. Peterson | Product Mastery Now for Product Managers, Leaders, and Innovators Podcast

TEI 192: Interviewing users & the art of asking the right questions – with Rachel Wynn: Get out of your own way to get better information from your users to make products they love. Creating products customers love. If you are like most product managers and innovators, that is your motivation to do great work — the work of product managem... by Product Mastery Now for Product Managers, Leaders, and Innovators

33 min listen

TEI 195: The Henry Ford for Product Managers – with Kristen Gallerneaux, PhD: Looking to the past to drive future innovation I am on a road trip through the northeast of the U.S., talking with innovators and product managers. At the encouragement of a friend, I took my two kids to visit The Henry Ford, by Product Mastery Now for Product Managers, Leaders, and Innovators

29 min listen

TEI 198: How product managers can influence the next generation of innovators – with Kyle Markland: Having fun, making friends, and learning along the way. I have a special episode for you. I believe that as product managers and innovators, we have a responsibility to help prepare the next generation of innovators. by Product Mastery Now for Product Managers, Leaders, and Innovators

36 min listen

TEI 196: The messy middle of new product projects – with Scott Belsky: Achieve your product goals without losing yourself along the way Creating a new product starts with excitement and the thrill of doing something different. The launch of the product is surrounded by cheers. For many product managers, by Product Mastery Now for Product Managers, Leaders, and Innovators

32 min listen

TEI 206: Remarkable product VPs and their reasons to improve team performance – Chad McAllister, PhD: Bottom line: product management is all about the customer Do you lead a product team or are you part of a team that should improve performance? I’ve been helping product teams and groups of product managers accomplish that — get higher performance. by Product Mastery Now for Product Managers, Leaders, and Innovators

39 min listen

TEI 197: Small Business Revolution Series 3 – with Cam Potts: Lessons from small businesses that apply to everyone. I’m still on my road trip of the northeast U.S. and made a stop in Bristol, Pennsylvania. What took me to this small town was a video series called The Small Business Revolution. by Product Mastery Now for Product Managers, Leaders, and Innovators

43 min listen

TEI 202: How smart product leaders are leading transformation in their organization – with Kyle Nel: Using science fiction and storytelling to reshape company culture from the inside out Product managers and leaders can have a dramatic influence on an organization. Our influence extends beyond the revenue generated by the products we help create. by Product Mastery Now for Product Managers, Leaders, and Innovators

36 min listen

TEI 193: Mistakes new (and not so new) product managers should avoid – with Cole Mercer: Insights for new product managers and people who want to be product managers. Being a good product manager requires a diverse set of skills, including communicating, influencing, design, technology, product process, and business acumen. by Product Mastery Now for Product Managers, Leaders, and Innovators

63 min listen

TEI 214: Want more innovation? Build a partner program – with Ed Krause: Choose the right university partners to drive research and innovation Let’s face it, the smartest people don’t all work in your organization. The thought has been shared by many leaders, such as Steve Jobs and Bill Gates, by Product Mastery Now for Product Managers, Leaders, and Innovators

39 min listen

TEI 207: How product managers become change managers – with Amy Radin: Driving successful innovation at large organizations Could it be that innovation is simple? I did say simple, not easy. The two words are often confused. A completed activity can be viewed as simple when the processes involved are known. by Product Mastery Now for Product Managers, Leaders, and Innovators

36 min listen

TEI 204: Do you know if your Go-to-Market strategy is ready to go – with Mike Smart: How product managers combine process and metrics to achieve a successful product launch Do you participate in launch planning, or what may also be called go-to-market planning? In some organizations, product managers are directly involved, by Product Mastery Now for Product Managers, Leaders, and Innovators

35 min listen

TEI 203: Portfolio Management – with Roger Warburton, PhD: Rethinking product portfolio management to optimize performance What happens when you or your organization has more than one product to manage? It’s hard enough managing resources to sell and improve one product, by Product Mastery Now for Product Managers, Leaders, and Innovators

34 min listen

TEI 223: Applying JTBD to make products customers love – with Brian Rhea: Find out what makes your customer “hire” your product. You don’t have to listen very long to this podcast to know that I place the emphasis of product management on the creation of customer value. If we understand the needs or problems of our customers... by Product Mastery Now for Product Managers, Leaders, and Innovators

35 min listen

TEI 222: Presenting new products at trade shows and events – with Amy McWhirter: Learn how to cut through the noise and make human connections presenting new products A lot of new products are announced at trade shows and other events, such as CES for consumer electronics, International Builders Show for construction materials, by Product Mastery Now for Product Managers, Leaders, and Innovators

37 min listen

TEI 205: Create a happy team, make a better product – with Kris Boesch: Breaking down silos and helping everyone feel like their work matters You are in for a delightful and important discussion with our guest today. She was named a Top 100 Leadership Speaker for 2018 and is here to tell us how we can have a happier workpl... by Product Mastery Now for Product Managers, Leaders, and Innovators

35 min listen

TEI 200: Deliver great products that customers love – with Valerio Zanini: Empowering product teams to create an agile culture with a customer focus. This podcast is named The Everyday Innovator™ and I call the people who listen Everyday Innovators. That has meaning. Everyday Innovators see the world a little bit differently.... by Product Mastery Now for Product Managers, Leaders, and Innovators

32 min listen

TEI 201: Lessons from Nikola Tesla on how successful product managers must negotiate with society – with Bernie Carlson, PhD: Combining dreams and discipline for successful innovations I am wrapping up a 3-month road trip through the Northeast of the U.S., allowing me to meet many innovators and product managers. I had a few experiences, including visiting Niagara Falls, by Product Mastery Now for Product Managers, Leaders, and Innovators

37 min listen

TEI 194: A Deluxe case study for disruptive innovation before being disrupted – with Chris Clausen: Product managers can move the wheel forward by reinventing it I’m currently on a tour through the northeast of the US, visiting product managers and innovators. On my way, I stopped in Minneapolis and found an incredible innovation case study at Deluxe... by Product Mastery Now for Product Managers, Leaders, and Innovators

34 min listen

TEI 213: Doing things that don’t scale is the secret to successful product management – with Abdo Riani: Become the product to drive quick launches and lasting success Recently I was helping the product leaders and managers in a large non-profit organization improve their performance. When we discussed the use of MVPs, minimal viable products, by Product Mastery Now for Product Managers, Leaders, and Innovators

41 min listen

TEI 211: Most product managers are not using surveys correctly and how to fix that – with Matt Champagne, PhD.: Create more loyal customers by designing surveys people actually want to complete. Many product managers and product marketers are using surveys incorrectly. We like surveys because they are relatively quick and inexpensive compared to other tools, by Product Mastery Now for Product Managers, Leaders, and Innovators

38 min listen

TEI 227: IoT is coming to a product near you, maybe even yours: what product managers need to know – with Daniel Elizalde: An IoT Technology stack and framework for product managers. More and more product managers and innovators are bumping into IoT, the Internet of Things, as part of their current or future product roadmaps. I’m seeing a convergence of product forms. by Product Mastery Now for Product Managers, Leaders, and Innovators

38 min listen

TEI 243: What product managers need to know about Scrum for hardware – with Paolo Sammicheli: Mixing innovation and process to go to market more quickly. Many of the product leaders in companies creating integrated hardware/software products I’ve talked with this year are looking at ways to speed up their development process and add agility. by Product Mastery Now for Product Managers, Leaders, and Innovators

34 min listen

TEI 219: How Cisco innovates to beat competitors and deliver value – with Alex Goryachev: The surprising ways middle managers can drive innovation and product management. I love hearing how companies improve their innovation capabilities and foster a culture of innovation. Anytime I hear such stories, by Product Mastery Now for Product Managers, Leaders, and Innovators

35 min listen

TEI 212: Lean-driven innovation for product managers – with Norbert Majerus: Learning from 40 years of innovation experience. The principles of Lean-Driven Innovation lead to more value for customers and faster value capture (e.g., revenue) for organizations. The principles can be applied to any industry, but for our guest, by Product Mastery Now for Product Managers, Leaders, and Innovators

39 min listen

TEI 216: Avoid disruption and create new value for customers – with Thales Teixeira, PhD: Map your value chain and rethink your business model to stay ahead of the curve. Many companies have faced disruption. Of course, Uber and Airbnb are the poster children of disruption, but there are many more. by Product Mastery Now for Product Managers, Leaders, and Innovators

35 min listen

TEI 199: A panel discussion with women product VPs and Directors – moderated by Shaughnessy Speirs: Female product leaders on grit, grace, and everything in between There are several thousand product managers on LinkedIn and many of them are women. However, I noticed that few product VPs are women. About the same time, by Product Mastery Now for Product Managers, Leaders, and Innovators

64 min listen

TEI 257: What it takes to create a successful food product – with Dave Hirschkop: Learn from the food industry to spice up your product management I have often discovered new insights about developing and managing products when talking with someone in a different industry than I normally work in. So, by Product Mastery Now for Product Managers, Leaders, and Innovators

34 min listen

TEI 210: Make time to accomplish what you need to today- with John Zeratsky: A simple framework for product managers to increase focus and eliminate distractions from your day. How would you like to get more done this year? That begins by getting more done today and our guest has the four-part framework for making that happen. by Product Mastery Now for Product Managers, Leaders, and Innovators

40 min listen

TEI 217: 50% of what makes product managers successful that most are missing – with Paresh Shah: Learn how to go from “gear head” to “group head.” Two spheres of capabilities are needed for product managers to be successful. One is competency in the processes, practices, and tools of product management. by Product Mastery Now for Product Managers, Leaders, and Innovators

57 min listen

TEI 208: Use Projectopia to focus your projects, prioritize features and meet deadlines – with Andy Rosic: A path to less stressful projects at any scale. If you have ever thought that a project you worked on had too much drama and unnecessary conflict — that the project should have been easier for everyone involved — then this episode is for you. by Product Mastery Now for Product Managers, Leaders, and Innovators

38 min listen

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374: The one marketing communication framework product managers need to know – with J.J. Peterson

374: The one marketing communication framework product managers need to know – with J.J. Peterson

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