Adam speaks with Adrian Parker, Vice President of Global Marketing for Patrón Tequila, about what this Cinco de Mayo will look like, how you market tequila without bars for people to have it at, and convincing people that they actually do like it. Please send any requests or suggestions for future Conversations to podcast@vinepair.com. Thanks for listening, and be well. See acast.com/privacy for privacy and opt-out information.