Welcome to Event Marketing Week on the MarTech Podcast. Each day this week, we're publishing an episode that discusses what you need to know about the technology and strategies behind maximizing the impact of your marketing events. Joining us is Brent Turner, SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience management, and strategic event marketing service for global brands. Today we talk about tactics to optimize your event marketing efforts. Show NotesConnect With: Brent Turner: Website // LinkedIn // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.