There's a conflict brewing in the FMCG space that's much like what’s played out in sectors like pharma and smartphones with retail trade and FMCG companies at loggerheads. Host Ratna Bhushan speaks to AICPDF President Dhairyashil Patil, Parle Products Senior Category Head Mayank Shah and ETIG’s Kiran Somvanshi to find out if FMCG companies can afford to ignore traditional distributors who make up about 90% of the overall market? Credits: JioMart, Swarajya, ET Now