Living in a Headless World Bryan Mahoney is back today to talk about recent news at Chord such as launching Chord Commerce Hub“We see Chord Commerce Hub as the mission control for business users.” -BryanIf you’re trying to be efficient, you’re doing it wrong. The right way is oftentimes the hard way.“The core tenant of headless for me, is taking a first-principles approach to building. It's not the technology behind it. It's that it obviates you to have to build, starting with no assumptions and starting with the questions: who do we want to be and what do we want our identity to look like.” -PhillipIn order to build a great business, you have to understand your customer “You understand your customer with data and not tricking them into making a purchase by following them around the internet, but really collecting great data, being upfront about the data that you're collecting, and then using that data to make better experiences.” -Bryan M.Associated Links:Learn more about Bryan Mahoney and ChordThe Family Board MeetingSubscribe to Insiders and Senses to read more of our hot takes! Listen to our other episodes of Future CommerceTune into Infinite Shelf Season 2!Have any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!