12 min listen
1312: The 5 Ideals for B2B Marketers w/ Lauri Palokangas
FromB2B Growth
ratings:
Length:
45 minutes
Released:
Aug 10, 2020
Format:
Podcast episode
Description
In this episode we talk to Lauri Palokangas, Chief Marketing Officer at Eficode. To learn more about the 5 ideals from Gene Kim (and the book, The Unicorn Project), click here... Want a free copy of The Unicorn Project? Email james@sweetfishmedia.com and you could win 1 of 3 copies that Lauri and his team are giving away. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
Released:
Aug 10, 2020
Format:
Podcast episode
Titles in the series (100)
#B2BWebsites 5: How to Approach a B2B Case Study That Reveals Sensitive or Secure Information w/ Eric Sharp: In the fifth episode of the #B2BWebsites series, , the Founder at , dives into a sometimes tricky marketing situation for B2B companies: Case studies. And more specifically, creating case studies that have both internal and external issues.... by B2B Growth