33-Year Old Jess Works to Transform Stress Eating & Food Guilt Jessica, a recently divorced 33-year old mother of three, is discovering how to find freedom with food. For her, that means not constantly tracking her food, controlling her cravings for sweets, or feeling guilty when she eats forbidden foods. Founder of the Institute for the Psychology of Eating, Marc David explains to Jessica the evolutionary reasons behind her cravings and normalizes her desire to control what she eats. Listen to this enlightening and insightful episode now!   Key Insights: Jessica, 33, speaks to Marc David about her challenges around eating and weight. She would ideally like to lose weight but admits that even when she weighed less, she wasn’t satisfied with her appearance. She believes that if she could get rid of her cravings for sugar and junk food, she would find the weight and freedom around food she desires. As Marc explains, humans — like other living creatures — evolved to enjoy eating. We developed specialized taste buds including those that are stimulated by sweet foods as an evolutionary imperative. While it’s part of our natural biology to crave sweets and other foods, societal conditioning causes us to feel guilty and self-punish.  Part of the key to working with intense cravings is by bringing understanding to this natural biological wiring. In doing so, we’re better able to recognize what drives these urges and to let go of the guilt we feel when we indulge. As we begin to normalize our cravings, we also want to bring consciousness to the table. As Marc coaches, consciousness allows us to check in with ourselves and have a deeper conversation about what we really want and need in a given moment.  With his dual training in clinical nutrition and psychology, Marc David, M.A., has spent the last 40 years helping people around the world heal their relationship with food. As the founder of the Institute for the Psychology of Eating, Marc is the author of the bestselling books, Nourishing Wisdom: A Mind Body Approach to Health & Well-Being, and The Slow Down Diet: Eating for Pleasure, Energy, and Weight Loss. He reaches millions of people each year who are struggling with unwanted eating challenges and body image concerns through his speaking engagements, celebrated podcast series, and his internationally-acclaimed Mind Body Eating Coach Certification Training.    Learn more about The Institute for the Psychology of Eating: https://psychologyofeating.com/   Watch our special masterclass on the Mind Body Eating Coach Certification Training to learn more about how you can positively transform your own relationship with food while helping others do the same. Tune in here: https://psychologyofeating.online/ss/   Follow us on social:  - Facebook: www.facebook.com/IPEfanpage - Instagram: https://www.instagram.com/eatingpsychology/ - Pinterest: www.pinterest.com/eatingpsych   #psychologyofeating #foodpsychology #eatingpsychology #nutritionexpert #weightloss #weightlossdiet #sugarcravings #enjoyeating #forgiveyourself #dontpunishyourself #feelgood #stresschemistry #metabolism #perfection #stresseating #foodguilt #mindbodynutrition #nutrition #healthcoach