In 2019, Basecamp released Shape Up, a digital book by head of product strategy Ryan Singer about our approach to product development. Since then, Ryan has added sections in response to reader feedback and released a print edition. Ryan comes back on Rework to talk about connecting with other business owners using Shape Up, and how he approached the editing, design, and distribution of the physical book without going through traditional publishing channels.Show NotesOur episode introducing Shape Up - 00:10Ryan Singer's Twitter | website | newsletter - 00:13Shape Up: Stop Running in Circles and Ship Work that Matters - 00:16Basecamp's other books - 00:43Six-week cycles - 3:08Setting the appetite - 3:36Principles of shaping - 4:29Hill charts - 5:20What about bugs? - 9:48HEY - 10:33Making new products - 11:19Basecamp merch store - 16:21Notability - 16:57Ryan's live sessions are on the Shape Up page - 17:24Ryan's Shape Up Live session with Adam Wathan of Tailwind CSS - 19:34