The right people – both customers and business partners - are right in front of you every, single day. But, you’re too busy imagining what they would say to you – sometimes even having a full-blown conversation inside your head with them! – that when it’s time to talk to a prospect in real life, you clam up and can’t get a single word out of your mouth! But the good news is: there’s a really simple approach you can take that can alleviate the stress of trying to figure out what to say to your prospects. You ask them questions. In this week’s podcast episode, I’m teaching you how you can identify the right people for your business and how you can create more value by asking your prospects the right questions at the right time.   In this 36-minute episode you’ll learn:  ---> The benefits to asking the right questions to your prospects ---> The importance of shifting from sales to service ---> The 4 phases of a prospecting conversation ---> How to develop and identify needs ---> The 4 types of questions to ask ---> How to practice need-payoff questions