While not the most traditional path, equity crowdfunding can be a great way for cannabis brands to raise capital - but only if know what you’re doing. Here to walk us through how she’s successfully crowdfunding her CBD wellness brand is co-founder and CEO of Element Apothec Davina Kaonohi.  Learn more at https://elementapothec.com  Key Takeaways: [1:05] Davina's background in the e-commerce space and how she came to start Element Apothec [5:49] How Davina took inspiration from her aunt's homemade tinctures to formulate Element's CBD products [7:48] Davina's decision to launch Element using equity funding and how she's successfully targeting investors [11:36] Equity crowdfunding vs traditional crowdfunding and how Element is prioritizing their growing capital  [13:38] How to create a killer marketing campaign and why that's especially important when crowdfunding [17:54] Element's efforts to bring transparency to CBD and do away with sketchy "proprietary blends"  [24:04] Davina's goals to grow Element's product selection and expand the company over the next few years [26:02] Where Davina sees the CBD skincare space heading over the next 3-5 years