A new hemp seed vodka is winning taste tests and garnering devotees across Texas. Here to tell us about it is Ben Williams, founder of Highway Vodka. Learn more at https://www.highwayvodka.com Key Takeaways: [00:45] An inside look at Highway Vodka, the first vodka created from hemp [1:12] Ben’s background in the restaurant and bar industry and how he came to start Highway Vodka [2:11] Why hemp produces a smoother vodka than most traditional grains and how Ben figured this out over years of experimentation [7:08] The permits required to sell hemp-based alcohol [13:43] Highway vodka’s unique flavor profile and how it compares to other spirits [18:44] How Highway Vodka contains virtually no congeners, making the drink low-calorie and less likely to cause a hangover [24:27] Books that have had a big impact on Ben’s life and way of thinking [28:16] Ben’s thoughts on legalization in Texas and other southern states