While hemp is a huge and growing part of the cannabis legalization story, it’s often overlooked.  Here to tell us why we should be paying closer attention to hemp is John Manlove, CEO of Bushel44. Learn more at https://www.bushel44.com  Key Takeaways: [00:53] An inside look at Bushel44, a wholesale hemp software platform designed for businesses across the hemp supply chain [1:51] John’s background and how he got into the hemp space [4:16] How the hemp industry has evolved over the last few years and where it is right now [5:53] How different types of businesses from farmers to retailers use Bushel44  [10:35] Key differences between Bushel44 and Leaflink  [14:23] Ways in which the hemp space is developing the same way cannabis did [21:19] What buyers are looking for when purchasing hemp [25:23] How Bushel44 is advancing the hemp industry by holding companies to higher standards  [28:10] Why smokable hemp is trending and where John sees it heading [33:01] Success stories John has seen at Bushel44 and his advice on how hemp companies can maximize the platform