When updating your social media is just one thing too many

When childcare help from your family isn't actually much help: This week Frankie Tortora and Steve Folland have a chat in response to a question submitted anonymously. Let's call the person... Gemma. She says: "If I'd gone back to my librarian job, my M-I-L was going to babysit for a full day every week to ease the financial burden and get baby cuddles in. However, now that I am fully self-employed, she 'pops down to visit' for 2-5 hours every other week, of which 1 hour is lunch that I am expected to cook, and eat with her. It's lovely of course, but it's hardly letting me get any work done.... It's obviously a favour so I struggle with the guilt of pushing it beyond being family time to being work time.” by Doing It For The Kids

20 min listen

Finding balance between paid work and unpaid business building: This week Frankie Tortora and Steve Folland have a chat in response to a question from Master Galactic Shepherd (AKA anonymous). They say: “Short version: Is it really a good idea to turn down (properly) paid work to carve out time for business building? Long version: 'Successful' freelancers on interviews always say not to get too bogged down in client work and leave plenty of time for websites, blogging, networking etc. But why would you turn down (sensible) money short-term for the promise of something long-term? Is it on the basis that it’ll inevitably mean more money/ better clients/ more passive revenue? Or am I missing something in my delight at being able to pay the mortgage this month?!” by Doing It For The Kids

20 min listen

Trying to work when the kids are sick (again): This week Frankie Tortora and Steve Folland have a chat in response to a question from Michelle Kondrich. Michelle is an illustrator and podcaster, she says: “So many sick days!! Our girl was sick over the weekend... seemed better so she went to school on Monday... but we picked her up early so she could rest more. Then more vomit and home on Tuesday all day. And then picked up early on Wednesday after things moved south. Here's a question for the podcast, what do you do with a sick kid when you have loads of work and your partner can't be home to help? Ours watched a lot of TV since she had zero energy but I felt terrible about it. Oh yeah and a follow-up: isn't the guilt associated with parenting SO FUN?" by Doing It For The Kids

23 min listen

When your "friend" wants some free business advice and asks to meet in person: This week Frankie Tortora and Steve Folland have a chat in response to a question from Nicola Washington. Nicola is a writer and social media manager, she says: "What do you do about the “friend” who wants some free advice and expects you to take a two hour round trip to meet somewhere “mutually convenient”? My preferred “Mate, people pay me for this shit” might not cut it.” by Doing It For The Kids

20 min listen

An introductory monologue from Frankie: New podcasts need trailers apparently. Who knew? by Doing It For The Kids

2 min listen

When you have kids around and need to take a client call: Our very first episode! Wahooo! This week Frankie Tortora and Steve Folland have a chat in response to a question from Jessie Healy. Jessie is a digital marketing strategist, she says: "If you have a client call and your kid is awake, do you try to hide it, move the call, or just be honest about the crazy kid noises?” by Doing It For The Kids

19 min listen

How to find focus in a fragmented day: This week Frankie Tortora and Steve Folland have a chat in response to a question from Ross Wintle. Ross is a software developer, he says: “How do you cope with days where you have lots of 'context switches' and can't focus. Like my 'half day' which is: - Get wife + pre-schooler out the house - School run - Off to co-working - Collect pre-schooler - School run (with pre-schooler in tow) - Feed school-kid - Hand pre-schooler to grandma - Take school-kid to swim class - Home for tea It does my head in, and though I have half a day of work in there, I rarely get anything done. The changes drain me so much. I find it exhausting too. Do you have days like that? Do you have tips for getting focus when your day is so fragmented? Do you just avoid planning in "deep work" for those days?” by Doing It For The Kids

20 min listen

When it's time to put your rates up: This week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Joe Wolf (i.e. anonymous). 'She' says: “As we hurtle towards the start of a new year, I'd really like to know how best to word a 'I'm raising my prices' email. Having done some competitor research, I'm definitely undercharging some of my customers. I know I did it initially because of imposter syndrome but now we have a good, ongoing relationship I think it’s about time I started to feel like I'm being paid for my years of experience. Do you need to say why you’re raising your prices? Do you need to offer a reduced rate for current customers? How do you do it without being apologetic?" by Doing It For The Kids

20 min listen

How to grow your business when real life has other ideas: This week Frankie Tortora and Steve Folland have a chat in response to a question from Nicky Raby. Nicky is an actor, business and life coach, writer, speaker and podcaster. She says: “Something that’s coming up a lot with my clients at the moment is the idea of Dream Life vs Real Life. How do you continue to expand and grow your business when real life circumstances change? Like, you’ve had a baby (or another baby)? Or you suddenly have to care for an elderly relative? Or something happens in your relationship, and life takes a different turn?” by Doing It For The Kids

21 min listen

Emotional soup! How to keep things clear when work and life all happens under one roof: This week Frankie Tortora and Steve Folland have a chat in response to a question from Janie Skuse. Janie runs a digital marketing business with her husband, she says: "Emotional soup! I work with my husband, both at home. He does full-time hours up in the bedroom/batcave, I look after our 3-year-old full-time and have 2 hours ‘off’ each day while she’s at nursery and evenings to work (ha!). If EVERYTHING happens under one roof, how do you keep things separate/clear?" by Doing It For The Kids

19 min listen

What to do when you have nothing to do: This week Frankie Tortora and Steve Folland have a chat in response to a question from Lyndsey Yates. Lyndsey is a graphic designer and founder of Nine Dots Creative, she says: “Today, after a crackers boombackers (my phrase, I just made that up) week, I have nothing to do. Well, nothing pressing anyway. So far I've spent 2 hours faffing about on my laptop (AKA browsing Facebook and looking on eBay). Now the guilt is starting to set in that I'm not being productive enough. I would actually LIKE to do something with my day — it's not all fuelled by guilt — but I think I’m actually now paralysed by possibility. All the things I've been meaning to get round to are just swimming around my head! Tell me fellow DIFTKers, how do you deal with these days? I feel like I've been cycling down a hill really fast and I've stopped too quickly and gone over the handlebars.” by Doing It For The Kids

20 min listen

When your friends say they love your work but don't actually buy it: This week Frankie Tortora and Steve Folland have a chat in response to a question from Rachel Brownlow Brown. Rachel is an illustrator and designer. She says: “People I know think I'm doing really well with my business because they see me building the business online, but actually I'm not bringing in much money yet (I'm currently living off redundancy money from my old job). I feel like they're really supportive with liking and sharing my stuff, but so many people I know have said they love it and want to buy something but never actually do (apart from my mum who probably has made up the majority of my sales!). So I suppose my question is around how I translate those positive comments into sales? It feels more icky to "sell" to them when I know them, but they are the ones telling me they like it!” by Doing It For The Kids

20 min listen

How to eat something other than biscuits: This week Frankie Tortora and Steve Folland have a chat in response to a question from Holly Smith. Holly is a celebrant and coach, she says: "Food! I know I struggle to eat well during the week because if it's a toss-up between work and tidying up, and feeding myself something more than biscuits, then the latter never takes priority. How can I fit proper, nourishing meals into my life when I’m so pressed for time?” by Doing It For The Kids

20 min listen

Accident & Emergency! Making sure you have a financial safety net: “I live in Canada and yesterday I slipped on the ice walking back from school and hurt every single bone and muscle in my body. I am not seriously hurt but I am sore and don’t want to work because it would interrupt my self pitying calls to my mum, copious biscuit eating and catching up on every single episode of Scott and Bailey on Netflix. My question is — to protect against times like these or even more serious periods of not working, how much money should a freelancer have saved for emergencies and how do you start a fund that you don’t pilfer from when you fancy a holiday or whatnot?” by Doing It For The Kids

20 min listen

Work you can do from your phone: “Lots of the podcast episodes and questions in the group have been really useful if you’re sitting at your computer, but I’m often on the move and do lots of work on my phone. Do any other DIFTKers do this? And if so, what strategies work for you? I find I’m often overwhelmed with the admin side of things and wait till I have a laptop day, but that can be once a fortnight sometimes." by Doing It For The Kids

20 min listen

Staying visible over the summer holidays: This week Frankie Tortora and Steve Folland have a chat in response to a question from Ben O'Brien. Ben is an illustrator, he says: “HOLIDAYS! Have you got any tips on how to get work done through the school holidays. I work from home and my wife (although self-employed) works elsewhere so it comes down to me more often to be with our son. 2 years ago I just couldn't get through the summer holiday, I managed to work on commissions I had, but I had no time for self-promotion, maintaining client relationships, updating my portfolio etc so by the end of the holidays commissions were drying up. It felt like I ran my business into the ground a bit and it's been uphill ever since. Every school holiday or half-term means another dip in my business. There's always a few playdates and summer camp days, plus my wife tries to take days off when possible, but it's never quite enough. So, with the next Summer holiday coming up, do you have any tips at a by Doing It For The Kids

21 min listen

How to feel like you're moving up, instead of just along: This week Frankie Tortora and Steve Folland have a chat in response to a question from copywriter Maia Swift. She says: "I've been freelance for nearly four years now, and, although I have good months and rubbish months, on the whole it's going well. In fact, to anyone just starting out as a freelancer, it would probably look like I'm making a success of it - I work on interesting projects, my day rate is reasonably high and I rarely have to hunt for new leads. But, in spite of all that, I still rarely feel like I'm 'successful'. Before having babies I had a LA-DI-DA job title at a well-respected agency, and I guess part of me feels like I gave up on my career and any 'career progression' when I left. I used to have objectives, and win pitches and manage freelancers etc etc, so now I'm not sure how to make myself feel like I'm doing well. It doesn't help that a lot of what I do is basically invisible - I don't have a product by Doing It For The Kids

21 min listen

When you've lost all motivation: "Alright gang. Any top tips for finding motivation when you have none, but desperately need some?? I'm sure I'm not alone in finding that when I most need to get some flippin' work done, I seem to have the least motivation to do it. That precious time, while the kids are occupied, or after they're in bed, and you have a list of things you need to get done... and then bleugh. Not feeling it. List doesn't get done. Feel bad. I know I know, we're all trying our best in a difficult situation, but really I sometimes need to give myself a good kick up the bum. I know there are lots of amazing people in DIFTK who are experts in getting shit done when time is tight — so how do you do it?” by Doing It For The Kids

20 min listen

Taking maternity leave when you have retainer clients: This week Frankie Tortora and Steve Folland have a chat in response to a question from social media manager and copywriter Emma Victoria Stokes. She says: “As a freelancer — how do you take maternity leave with retainer clients still on board? And how long do the majority of freelancers have for maternity leave? I’m thinking about only taking 3 or 4 months ‘off’ as not sure if I’ll cope with financially but also organisationally with retainer clients.” by Doing It For The Kids

20 min listen

When people seem to think your job is a "hobby": This week Frankie Tortora and Steve Folland have a chat in response to a question from Jo Breeze. Jo is a crowdfunding consultant and writer, she says: “My work makes a genuine contribution to paying the bills in our house. It’s not quite 50/50 but some months it’s pretty close. But when I tell people what I do, I sometimes find there’s an assumption that it’s a hobby that I’ve taken on to keep me busy (HAAA) around children. I feel especially awkward when people tell me about their wife or their friend who’s ‘self-employed like you’ when it turns out what they mean is sells things on eBay sometimes, or similar. How do I assert that actually my job is a ‘real’ job, without doing down the choices of other women?” by Doing It For The Kids

18 min listen

When you keep getting distracted by the competition: This week Frankie Tortora and Steve Folland have a chat in response to a question from Kirsty Moore. Kirsty runs baby massage classes in North London. She says: “How do you keep focus on your business when competition keeps popping up? It’s so easy to get distracted and compare in terms of content, pricing, offerings etc. How do you stop yourself from getting distracted by what others are doing?” by Doing It For The Kids

21 min listen

Juggling kids and a multi-hyphen career: This week Frankie Tortora and Steve Folland have a chat in response to a question from stylist, writer and blogger Hannah Bullivant. She says: “I would love your thoughts on the perils/advantages of being a ‘multi-hyphen’ freelancer. Sometimes I think it’s really clever (have different income streams, keeps me interested and engaged) and sometimes I really regret it (such little time and stretched thin! Especially as only have 2 days of childcare!)” by Doing It For The Kids

20 min listen

Don't panic! Going from one kid to two: This week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Rene Dukes aka Anonymous. 'S/he' says: “Hello Frankie & Steve, You've had an episode for freelancers starting a family, now here's a question about throwing another child into the mix (not literally throwing of course). I remember speaking to a friend of mine a while ago just after their second baby was born. I naively asked them "so I guess the second one must be easier right?" and they replied "yes, sort of, but the problem is now there's two of them". My partner and I are thinking about having another child. Our daughter is three years old, and goes to nursery three days a week. Aside from that, my other half and I juggle childcare between us and our respective work (my other half is employed, I am self-employed). We do want to (are going to) have another child, and NOTHING you could say could convince us otherwise (although, please don't te by Doing It For The Kids

21 min listen

Why we co-mentor each other and why you should do it too: "My question is about co-mentoring. I've heard you mention a couple of times that you mentor each other. It sounds like such a brilliant idea and something I feel I could benefit from myself, so I'm wondering if you could talk more about how it came about, how you go about co-mentoring someone and also how it has benefitted your freelance businesses?” by Doing It For The Kids

19 min listen

School's out for... erm, not sure.: "Dear Steve and Frankie, I know that’s the wrong way round, but everything seems weird and topsy-turvy at the moment. Here’s the long version of my question: How can we best brace ourselves AND our businesses for potentially having our kids off school for weeks on end? Not in a summer holidays kind of way where we’ve maybe wound down our work and booked in a few summer camps or stays with family. But in a snow-day kind of way — abrupt, sudden — but without the fun of being able to go outside and build a snowman and knowing both the kids AND the other half will be returned back to normal tomorrow when it’s all gone to slush. This time I don’t know when normal is coming back. Or you can read the short version of my question which is simply… WHAT THE FUCK?!" by Doing It For The Kids

21 min listen

How to avoid procrastination: This week Frankie Tortora and Steve Folland have a chat in response to a question from copywriter Barney Harsent. He says: "Dear Frankie and Steve, My name is Barney. I am a middle-aged copywriter. So far, so good. Apart from the writing copy bit. Not all of it, of course. The unpaid jobs, favours for friends and surprisingly successful (and lengthy) replies to people I've only met on social media I can manage. Increasingly, however, I find it more difficult to concentrate on the paid work. What tips do you have to avoid procrastination? (I mean, honestly, even this note is longer than it needs to be. I'm a lost cause. *SOBS*) Thanks in advance for your help, Barney (aged 47 and a 1/2)" ••• This episode is supported by the lovely people at Crunch, an online accounting service that supports freelancers, small businesses, and practically anyone who’s self-employed. Quote “DIFTK” to get 10% off their packages. by Doing It For The Kids

19 min listen

How to deal with project creep: “Project creep. We've all experienced it, but how do you deal with it in a way that doesn't piss off your client? I'm working with someone who is ever so slowly, one email at a time pushing the boundaries further and further away from what we agreed. The problem is each individual email isn't enough for me to go "WOAH, hold your horses!" but when you look at the big picture, the amount of time I'm spending on this project is dragging my hourly rate right down, taking me away from other client work and generally winding me up. How do you set the limits from the start and then police it during the project?" by Doing It For The Kids

20 min listen

Coping with the 'cult of busy': This week Frankie Tortora and Steve Folland have a chat in response to a question from freelance 'policy geek' Elaine Wilson. She says: "How honest should I be about my current workload? Like many freelancers I have busier and quieter spells (quieter around the summer holiday period for instance because I don't have many childcare options and I want to spend that time with my daughter). For some reason whenever a client, family member or other school parent asks what I've got on at the moment I feel really awkward telling them that I'm winding down for the school holidays or that my workload is quiet. I know this works best for my family (and my own stress levels) and I'm trying to pursue my own creative project on the side during these quieter periods, but I feel like I should be projecting this image of being busy and that this somehow seems more professional not to be. I sort of imagine I should be like Alan Johnson in Peep Show, but I come across by Doing It For The Kids

18 min listen

When updating your social media is just one thing too many: This week Frankie Tortora and Steve Folland have a chat in response to a question from detective Barry Steel (aka Anonymous). 'He' says: “What do you do when social media is the absolute bane of your life but you know you should do more of it to promote your business, grow your audience and be seen by your peers?! I had to delete Facebook from my phone to make more space and honestly the only thing I missed was the DIFTK community! I don’t think I can afford to outsource it (which would be the obvious answer) but it sucks my soul away — especially Facebook, but I also get lost in a spiral of ‘instashame’ and angry at politics on Twitter! And you know when you’re a parent and a freelancer and you already have a to-do list that is never ever going to be completed and you feel guilty and lame that you can’t do it all? Well adding ‘keeping social media updated’ to that list is painful. HELP!!! I work in theatre and events so I by Doing It For The Kids

20 min listen

School newbies! Adjusting to working within school hours: This week Frankie Tortora and Steve Folland have a chat in response to a question from Jon Richards. Jon runs Obladee, a design studio specialising in branding and identity design. He says: “With our oldest just starting school, I’m wondering how others deal with the change of routine with set drop off and pick up times? Is there any tips or advice of how to adapt to these new work hours from parents that have school kids?” by Doing It For The Kids

20 min listen

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When updating your social media is just one thing too many

When updating your social media is just one thing too many

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