21 min listen
Approaching clients you don’t (yet!) have a relationship with
Approaching clients you don’t (yet!) have a relationship with
ratings:
Length:
21 minutes
Released:
Jan 26, 2023
Format:
Podcast episode
Description
In this episode, Frankie Tortora and Steve Folland have a chat in response to an excellent question from designer Jason Hunt.He says:“I occasionally get the urge to approach a company who I think are doing their brand absolutely no favours and underselling what I know to be brilliant. I'm a designer, so approach this from a branding and design perspective (though of course their copy might also be shit!)This has never worked, and I rarely even entertain it these days, but I have a company that I am dying to approach as they are brilliant at what they do, have a great and friendly reputation and would even probably have money to spend on all these things. I just can't fathom out for the life of me why they haven't upped their game?Has anyone ever done this (successfully) and do you have any tips on how to write the initial approach to not sound like just a mansplaining twat?”What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community.• • •This episode is supported by AXA Business InsuranceAt AXA Business Insurance, we know that running any small business is hard work; but making your freelance business a success while looking after the kids can be a real challenge. That’s why it’s AXA's mission to make your business insurance easy through tailorable cover to suit your freelance business and a 24-hour legal and tax helpline for when you need a tricky question answered.And while we’re making insurance easier, you can focus on what matters — making your business a success for your family.Work hard, insure easy.Visit AXA’s Business Guardian Angel for more business help and support.AXA Insurance UK Plc is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.•••Jason Hunt's websiteFrankie Tortora's websiteSteve Folland's websiteSteve's podcast - Being FreelanceDoing It For The Kids websiteDIFTK InstagramDIFTK TwitterSupport DIFTK on Ko-Fi
Released:
Jan 26, 2023
Format:
Podcast episode
Titles in the series (100)
When you keep getting distracted by the competition: This week Frankie Tortora and Steve Folland have a chat in response to a question from Kirsty Moore. Kirsty runs baby massage classes in North London. She says: “How do you keep focus on your business when competition keeps popping up? It’s so easy to get distracted and compare in terms of content, pricing, offerings etc. How do you stop yourself from getting distracted by what others are doing?” by Doing It For The Kids