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The Ultimate Secret Of Brand - Kyle Duford

The Ultimate Secret Of Brand - Kyle Duford

FromBringing Business to Retail


The Ultimate Secret Of Brand - Kyle Duford

FromBringing Business to Retail

ratings:
Length:
63 minutes
Released:
Jun 8, 2021
Format:
Podcast episode

Description

A former magazine editor-turned-digital maestro, Kyle has also written for Outside, Men’s Health, Men’s Journal, VeloNews. He is obsessed with all-things online. As an expert in onsite optimization, email marketing, and digital brand growth, Kyle has successfully grown the online divisions of many well known brands, most recently surging online sales for Dr. Martens by increasing the web channel 38% year-over-year, doubling Speck Products’ online sales within 18 months, and establishing many lifestyle brands in the marketplace, from OOBE Brand to Ariat, KEEN Footwear to Xterra Wetsuits.  He’s also re-platformed many websites to be industry-leading sites, such as Chrome Industries, Hlaska, Nau, and more — even earning an Honoree Webby Award in the process for Best Practices along the way for Speck. His ability to massage the work of copywriters and art directors into a cohesive style and tone, and then mix it with the right audience and add a dash of sales is why Entrepreneur magazine once said of him, “Kyle made a career of growing online sales.” For more click here
Released:
Jun 8, 2021
Format:
Podcast episode

Titles in the series (100)

Business strategies for retailers to help boost sales and increase profits