39 min listen
The Random Show: Making Sure You Have the Right Art Business Strategy
The Random Show: Making Sure You Have the Right Art Business Strategy
ratings:
Length:
28 minutes
Released:
Jun 24, 2020
Format:
Podcast episode
Description
Most photographers and artists think the only way to sell art is through 3rd parties, like galleries, and this is what causes the starving artist problem. The right art business strategy starts with focusing on building a direct art business. A direct business is when you are doing your own direct marketing, your own direct sales, you own your customer list, you make the most money from your artwork, and nobody can take anything away from you because you own all of it. You are not dependent on any 3rd parties to make sales. Indirect is when you are selling through 3rd parties (galleries, publishers, etc). What happens with 3rd parties is the rug always eventually gets pulled out from underneath you, as many people learned the hard way during this pandemic. Make sure you have the right art business strategy and set your business up for long-term success.
Released:
Jun 24, 2020
Format:
Podcast episode
Titles in the series (100)
41: Facebook Ads for Photographers and Artists: Where to get started with Facebook and Instagram ads, why it should be a pillar of your art marketing strategy, and how you should actually go about it. by Art Marketing Podcast