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The Random Show: Making Sure You Have the Right Art Business Strategy

The Random Show: Making Sure You Have the Right Art Business Strategy

FromArt Marketing Podcast


The Random Show: Making Sure You Have the Right Art Business Strategy

FromArt Marketing Podcast

ratings:
Length:
28 minutes
Released:
Jun 24, 2020
Format:
Podcast episode

Description

Most photographers and artists think the only way to sell art is through 3rd parties, like galleries, and this is what causes the starving artist problem. The right art business strategy starts with focusing on building a direct art business. A direct business is when you are doing your own direct marketing, your own direct sales, you own your customer list, you make the most money from your artwork, and nobody can take anything away from you because you own all of it. You are not dependent on any 3rd parties to make sales. Indirect is when you are selling through 3rd parties (galleries, publishers, etc). What happens with 3rd parties is the rug always eventually gets pulled out from underneath you, as many people learned the hard way during this pandemic. Make sure you have the right art business strategy and set your business up for long-term success.
Released:
Jun 24, 2020
Format:
Podcast episode

Titles in the series (100)

Art marketing strategy, tactics, tips and FOCUS.