The Pandemic Re-Surging. What does this really mean for artists and photographers? What is the point here? The point is, this thing isn't going away anytime soon. Every photographer and artist already learned, if you were hurt by the lock downs you had the wrong strategy for your business. As a business owner, you can go direct or indirect. Indirect is when you sell through 3rd parties, but 100% of the time, at some point, the rug will get pulled out from under you. When you are relying on 3rd parties, you have a very risky business strategy. The direct strategy is where you get consistent income because you market direct, you sell direct, you don't rely on anyone else, you make the most money from your work, and you end up with the most money in the end. So with a resurgence in the pandemic, this is another wake up call for those who are still running an indirect business model for their art business.