Merchandising Is Not Optional. It's Mandatory.

FromArt Marketing Podcast

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Merchandising Is Not Optional. It's Mandatory.

FromArt Marketing Podcast

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Length:

32 minutes

Released:

Jul 8, 2020

Format:

Podcast episode

Description

In this episode, Nick and Pat explain what merchandising is, what it's significance is in business, and why merchandising is mandatory if you want to grow a successful art business.

Released:

Jul 8, 2020

Format:

Podcast episode

Titles in the series (100)

Art marketing strategy, tactics, tips and FOCUS.

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42: Instagram Live - How to Do It and Why You Should: After running 50+ livestreams in the past couple of months, we've realized it might be the best possible way for artists and photographers to bring in free attention right now. by Art Marketing Podcast
31 min listen
How to Build a Viable Art Business in 2020: How do you build a viable art business in 2020? Run your own art gallery business online. How? 1) Equip yourself with a Proper Art Gallery Website. 2) Solve the ongoing Marketing Problem. We created Art Storefronts to help you do... by Art Marketing Podcast
15 min listen
#5 When Are you Ready for Facebook Ads?: Boosting posts, Why you are not ready for FB ads, and what to do when you finally are ready. Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other artists and... by Art Marketing Podcast
31 min listen
Focusing on Success: In today's episode we talk about focusing on success and what it means – mainly customer success. We're going to talk about it from the context of Art Storefronts and then in the context of artists themselves. It's really profound and super... by Art Marketing Podcast
38 min listen
Do Live Art Shows Work?: We're over 4 months into this pandemic, some businesses have come out and said employees will not be returning to the office until 2022, people now more than ever are looking to decorate their living/work spaces, art sales have been surging since... by Art Marketing Podcast
23 min listen
The Random Show: An Art Business in 10 Years: Nick and Pat talk about the radical shift occurring in the art industry right now, the difference between selling art indirectly and directly, the importance of owning your own distribution, email list, and customer list, how to make the most money... by Art Marketing Podcast
24 min listen
Art and Photography Marketing During COVID-19: An open office hours session for Art Storefronts members to ask any and all questions they have on the running and marketing of their art/photo businesses during the pandemic. Topics include running online painting workshops, what to do when your work... by Art Marketing Podcast
209 min listen
Perfectionism Is Poison: There is a major tendency for photographer and artists to over-analyze their businesses and look for perfect solutions to their problems. In this episode, Nick talks about the importance of overcoming this perfectionist mindset, about finding the most... by Art Marketing Podcast
22 min listen
Is Art Selling Right Now?: Is art selling right now? Nick and Patrick talk about the one tactic that is working really well right now for Art Storefronts members as well as other art industry news. by Art Marketing Podcast
30 min listen
Just Ship It: Nick Friend (CEO) and Patrick Shanahan (CMO) on the importance of just getting your art business started and not worrying about perfection or problems that don't yet exist. by Art Marketing Podcast
14 min listen
Why it's MANDATORY to Own Your Own Distribution Channels & Customers: Why owning your own distribution channels and customers (selling direct) is the ONLY way to make consistent sales and grow your art business long-term. by Art Marketing Podcast
23 min listen
Eat Your Own Dogfood: "Eat your own dogfood." What does it mean and why is it so important in business? Supposedly originating from Microsoft in the 19080's, the premise behind "eat your own dogfood" is simple... You have to use the product that you are selling to your... by Art Marketing Podcast
31 min listen
The Art Validation Strategy (Will your artwork sell?): When you're just starting out as a fine artist or photographer, the big question is: "will my work sell?" Is it worth buying? Is there a market out there? If you're in this position, don't sit on these questions for months. We have a strategy that... by Art Marketing Podcast
7 min listen
The Random Show: Making Sure You Have the Right Art Business Strategy: Most photographers and artists think the only way to sell art is through 3rd parties, like galleries, and this is what causes the starving artist problem. The right art business strategy starts with focusing on building a direct art business. A direct... by Art Marketing Podcast
28 min listen
Why You Should Launch a Direct Art Business ASAP: The only way to consistently grow your art business is to stop relying on 3rd parties (galleries, marketplaces, etc.) to sell your art. When you own your distribution, when you own your customer list, you are in control of your business and you can... by Art Marketing Podcast
24 min listen
The Random Show: The Playbook Is Never Finished: In this episode, Nick and Patrick talk about how not to rely on 3rd parties to grow your art business, and how the internet makes it possible to bypass traditional gatekeepers like galleries and in-person art shows. by Art Marketing Podcast
23 min listen
Merchandising Is Not Optional. It's Mandatory.: In this episode, Nick and Pat explain what merchandising is, what it's significance is in business, and why merchandising is mandatory if you want to grow a successful art business. by Art Marketing Podcast
32 min listen
So the Pandemic Is Back. Now What?: So the pandemic is back. Now what? In this episode, Nick and Pat talk about what this means for art businesses. Here's the bottom line: nothing is opening soon. So, if you haven't already moved over to the new business model of selling your art... by Art Marketing Podcast
24 min listen
Teasing Our New Show: Art Business Mornings: This pandemic has advanced the adoption of technology that otherwise would have taken 10+ years to become mainstream. The result? A full blown online art market. If you haven't moved your art business online yet, you're going to start falling... by Art Marketing Podcast
30 min listen
Live Art Shows, New Art Business CRM Feature, and More: Updates on last week's live art shows, Nick announces an upcoming new feature, and more. Interested in Learning more? Request a demo here: by Art Marketing Podcast
22 min listen
The Random Show: Eating Our Own Dogfood: Nick and Pat discuss what's going on in the art industry today. by Art Marketing Podcast
27 min listen
The Random Show: Art Just Keeps on Selling: In this episode, Nick and Patrick discuss how for the 10th straight week Art Storefronts members experienced Black Friday level sales, and there is no sign that it's going to slow down anytime soon. by Art Marketing Podcast
18 min listen
#6 It's the Best Time in History to Start an Art Business: Why that's true, what's changed, and what you need to do about it by Art Marketing Podcast
48 min listen
The Biggest Art-Selling Time of the Year is 3 Months Away: The biggest art-selling time of the year is the 4th quarter (October, November, December), and it's only 3 months away. Most artists and photographers will make 50%+ of their yearly sales during this time, so it's absolutely critical to be prepared so... by Art Marketing Podcast
30 min listen
#4 An Art Specific Marketing Agency?: We define what one might look like, The demand for such a business, and the potential ups and downs. Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other artists and... by Art Marketing Podcast
29 min listen
#2 - The Seven Layers of Success: The 7 layers of success, how it needs to be almost a religion, how it informs how we think about everything we do. Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other... by Art Marketing Podcast
31 min listen
#12 How To Merchandise Your Art or Photography: How to do it, Why you need to do it, and why you need to get started right now Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other artists and photographers as we... by Art Marketing Podcast
45 min listen
#1 - Introducing Art Business Mornings: We define the term art business, introduce the show and your hosts, the 5 pillars of a six figure a year art business, and the mechanics of the show. Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly... by Art Marketing Podcast
25 min listen
#16 So you want to be an artist or photographer that sells? Start selling: You want to sell your art or photography, you want to know what to do, you ask me about how to do that (all the time) Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join... by Art Marketing Podcast
37 min listen
#9 How To Run Flash Sales with Live Video: You want to try lives, you need a creative way that will remove friction, and how to do just that with a little just ship it thrown in for good measure by Art Marketing Podcast
39 min listen

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#62 How many times a day do you pick up your cell phone?: We start with the answer to the question, talk about merch broadly, and talk about cell phone cases specifically and tactically by Art Marketing Podcast
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No art marketing days lost, how social media is going all in on the creator economy, and finding new revenue sources through commissions: Shownotes: ? Follow us on Instagram: @art_storefronts ? Watch this recent artist interview: ? : Staggering Art Economic Trends, the Spring Selling Season, and a Fix for the #1 Art Business Problem ? Join our live webinars every... by Art Marketing Podcast
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Staggering Art Economic Trends, the Spring Selling Season, and a Fix for the #1 Art Business Problem: Staggering Art Economic Trends, the Spring Selling Season, and a Fix for the #1 Art Business Problem Shownotes: ? Follow us on Instagram: @art_storefronts ? Watch the recent . Learn a ton and have some unique insights that 99% of artists and... by Art Marketing Podcast
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Selling From Now Through Father's Day, The Power of Not Quitting, & Acquiring New Customers vs True Fans: Nick and I talk about what to do to sell art between now and Father's Day, following economic drivers with your art business, custom artwork strategies, the power in not giving up, and the importance of acquiring new customers. Links from the show: by Art Marketing Podcast
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Finish off your Dec strong, Being ready for Jan, Asymmetry of the Art Biz, & Shiny Object Syndrome: Nick and I talk about what to do between now and the end of the year, how to set yourself up to be ready in January we talk about the asymmetry of the art business and finish it off with some shiny objecy syndrome discussion. by Art Marketing Podcast
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My Top 5 Ways to Supercharge Your Holiday Marketing: We start with some conceptual to get our heads in the right space for the season in front of us, then we get into the tactical you can add to your holiday marketing efforts to supercharge things on Instagram by Art Marketing Podcast
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#60 Art Sales are 50-50: I define the concept, talk about how things evolved to get here, some psychology, I am going to ask whether or not your IG profiles passes the test and then get tactical on how you can put it to use in your art business by Art Marketing Podcast
30 min listen
#59 How to find collectors for your art business: How a cork trick helps explain an art business, new customer acquisition and how it applies through the lens of time Go back and listen to episode #50 How many new customers did you acquire last year? and then also #51 Get buyers to act fast: Tips... by Art Marketing Podcast
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#58 What size is your restaurant?: What a restaurant has to do with an art business, how to think about yours, and some mission and vision for the future by Art Marketing Podcast
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How To Turning Buying Questions into Selling Conversations: We revisit the only metric that matters from an episode past, I will outline what buying questions are, how to turn them into selling conversations generally and then how to knock them out of the park on Instagram specifically If you have never seen... by Art Marketing Podcast
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#56 Supercharging "The Loop": Last week I covered the loop, this week I present the tactical guide on how to supercharge it; the who what when where why... If are asking yourself what the heck is the loop go back one episode first. by Art Marketing Podcast
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#55 Smart Artists don't run ads... instead they do this. Introducing "The Loop": I will define the loop, what it is at its core, how to think about it, and how to use it in different scenarios — both online and offline. Also... how to super charge it by Art Marketing Podcast
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A story, of branding, niche, and success. How mid-western painter Megh crossed the 1 Million Mark in art sales.: 7 years ago Megh went all in on her art career. Her journey since has seen her surpass the 1mm mark in sales, discover a niche, and cement herself as a brand. This is her story, interview, and question and answer section . For all of the additional... by Art Marketing Podcast
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#54 The most important metric nobody talks about; focus on this and win: So what is the most important metric to watch if you want to grow an art business? Yes of course sales is #1 but you need more than that if you want to make sure your focus — time, energy, and effort is in the right place — and in pod I am going... by Art Marketing Podcast
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Rising Tide of Success A Live Q&A with Jonah Allen, the Young $100K+ Photographer: 5 years ago a 24 year old kid discovered this very podcast started listening to it, signed up for Art Storefronts and started his art business. Now he is selling 100k a month of his art. This is his story and there is so much to learn from... by Art Marketing Podcast
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Two trains, two tracks, no brakes: A new way to contemplate your art career, what you should be working on, and reseting your expectations to success. For the latest and greatest If you ever feel like hanging out live I run a free webinar 3x weekly... by Art Marketing Podcast
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What Are the Biggest Art Selling Times of Year?: Everybody knows the first and everybody ignores the second. Don't be everybody. This post will cover; What is the 2nd biggest time of the year to sell art, why, and why no artist or photographer can afford to ignore them ? This one has a blog post... by Art Marketing Podcast
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The Next Big Thing in Art Marketing w/ CEO of Art Storefronts: n this special episode, we have the pleasure of welcoming Nick Friend, the visionary CEO of Art Storefronts. Nick shares the evolution of the art industry over the past two decades and discusses how technology and marketing strategies have reshaped... by Art Marketing Podcast
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Co-Pilot Stories: "I'm tired of shipping and packing from so many orders!": In this fun podcast episode, we sit down with , one-half of the talented Bulgarian-born artist couple behind the unique Canvas on Clay project. We delve deep into their artistic journey, from their early days in Bulgaria to their inspiring life in... by Art Marketing Podcast
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Get buyers to act fast: Tips for setting up your art for impulse purchases: Why you want to do this, some context and current events, how to think about your product lineup, and some tactical ways to go about it. Have questions on anything and everything else. Hit the tree (we keep it properly up to date with the... by Art Marketing Podcast
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How Many New Customers Did you Acquire Last Year?: If I asked you how many new customers you acquired in your art business last year would you be able to answer that question? Most artists struggle answering it. We need to fix that. In today's episode we are going to deep dive on... by Art Marketing Podcast
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#48 Meet Megh. An overnight success takes 10 years: All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts by Art Marketing Podcast
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# 46 Instagram Reels are Big Deals Start doing this hack RIGHT NOW: Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts by Art Marketing Podcast
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Discover this podcast and so much more

Merchandising Is Not Optional. It's Mandatory.

Merchandising Is Not Optional. It's Mandatory.

Description

Titles in the series (100)

More Episodes from Art Marketing Podcast