Feeling confused as to why your video marketing is not working. Stop telling yourself these lies. In this excerpt from Ian Garlic’s Upcoming book, Right Story, Right Time the last video marketing strategy you will need,  Ian discusses the lies we tell ourselves, the lies society tells us about marketing and the cognitive biases, the lies our brains tell us. By identifying these lies we can learn what REALLY makes people decide.  We get people to decide faster and more often in our favor. See acast.com/privacy for privacy and opt-out information.