Today on The Growth Expert’s Podcast, we are joined by the CEO of ZTPR, Zach Teperman. Zach began his career as a radio DJ working in regions like Miami, Canada, to Europe. During his time there, Zach interviewed celebrities and, while working for the Toronto International Film Festival, was scouted by a pr agency and invited to work in Hollywood. Four years later, Zach branched out to launch ZTPR and is now a staple in the public relations realm.   In this episode, Zach expounds upon strategies you can use to gain media exposure with little to no money. Whether you cater to a specific niche or offer a diversified service, Zach helps you navigate the intricacies of generating exposure, to pitching, to getting awareness, all from the ground up!  During this interview, we discuss:  [02:21] – Backstory on Zach Teperman  [03:41] – Zach’s specialization (or not) in pr  [05:05] – Clients   [05:48] – How Zach generated exposure and create awareness  [08:28] – Getting big media exposure with little to no money  [12:28] – Discover what your story is   [15:07] – Planning for the interview  [17:41] – Build credibility and maintain realistic expectations  [20:51] – New media  [23:02] – Advice for small businesses starting off   [24:18] – Think outside the box   [25:43] – Favored growth tool  [26:07] – Book recommendations   [26:42] – Connect with Zach  FIND ZACH:  Website – ZTPR.NET  Instagram  Twitter   BUY ZACH’S BOOK:   Cut the Bullshit  ———————-  If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.  Connect with Dennis Brown   AskDennisBrown.com  LinkedIn  Twitter  Instagram [Free Giveaways]