Why Dave Decided to Talk to Mark Lack: From Pro Paintballer to Personal Brander Extraordinaire, Mark Lack has developed lots of skills and strategies that just might be of interest to you. From how to establish your own brand with a budget to how you can score interviews with the celebrities in your industry, Mark and Dave hit it all. This podcast will help you on your journey to perfecting not only your brand but also towards fulfilling your dreams. As Russell always says, “You’re only one funnel away.” Now with this episode you could only be one play away. Tips and Tricks for You and Your Business (1:30) Pain Pushes Until the Vision Pulls (5:00) Your Personal Branding is Your “Trojan Horse” (9:24) Do You Create Your Audiences? (11:28) A Personal Brand that I can Afford (13:08) Become the Next Celebrity with Mark’s Celebrity Secret (18:20) Why Dave Loves Mark’s Business (20:03) You Can’t Ask If You’ve Never Given, Just Try and Ask Chase Bank (21:54) Shows = Success Quotable Moments: (1:59) “It was so cool being like a glimpse of a rockstar in my own paintball world. But Monday through Friday I was miserable at school. I just couldn’t wait to get out and go back to the place that made me feel significant.” (5:14) “Direct response marketing is how we get started with people, but as soon as you get started with people that personal brand becomes extremely critical.” (12:14) “That’s the best part and what I love about Entrepreneurship: we don’t need qualifications, we don’t need any of that stuff, we just need results” (21:49) “Interviews is like one of the secrets to a lot of big names success. How many big name people have their own show Other Tidbits: People rarely go onto social media to get sold something, BUT they do go onto social media do buy someONE There is never any better dollar spent than the one that helps your omnipresence Transparency helps you to develop more LASTING and TRUE fans Important Episode Links: ShortenTheGap.comFunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- [00:00] Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. [00:17] Everybody. Welcome back to funnel hacker radio. I'm your host, but most importantly, the person who I'm bringing on happens to be the personal branding guy and he has his own TV show, business rock star. So without any further ado, mark, welcome to the show. Thanks for having me. He rock. I'm so excited to have you. This is been a ton of fun. We were just talking about, uh, he, I actually used to live not too far from where you're at right now. And one of my favorite places in the world down there in southern California. Indeed. Beautiful view of the ocean up on the mountains. I'm jealous. It's where it is here in Boise, but that's how I want to make sure we kind of dive right into this. First of all, congratulations on business rockstars. That's a massive, massive TV show for those of you guys have flown Delta. [01:03] You've probably seen it on there. If not, they've got podcast, they've done a ton of crazy things and mark's had the opportunity of interviewing Louis, some of the world's most profound and influential entrepreneurs and everything else out there, but the cool thing for me is kind of your whole story. I was a kind of go through some of this stuff prepping for the podcast today and one of the things mark I loved was, I think it was the quote from Tony Robbins that you use that pain pushes until the vision pulls us. If you don't mind to expound on that a little bit and then I'm going to dive right into this whole personal branding thing. Yeah. So you know, for me it's one of those things in life where I think you hit that moment where you just know you're going to make that change and if you're