25 min listen
GE Ep 329 [2021] - How to Get Big Media Exposure For Your Small Business with No Money w/ Zack Teperman
GE Ep 329 [2021] - How to Get Big Media Exposure For Your Small Business with No Money w/ Zack Teperman
ratings:
Length:
27 minutes
Released:
Jan 9, 2023
Format:
Podcast episode
Description
Today on The Growth Expert’s Podcast, we are joined by the CEO of ZTPR, Zach Teperman. Zach began his career as a radio DJ working in regions like Miami, Canada, to Europe. During his time there, Zach interviewed celebrities and, while working for the Toronto International Film Festival, was scouted by a pr agency and invited to work in Hollywood. Four years later, Zach branched out to launch ZTPR and is now a staple in the public relations realm. In this episode, Zach expounds upon strategies you can use to gain media exposure with little to no money. Whether you cater to a specific niche or offer a diversified service, Zach helps you navigate the intricacies of generating exposure, to pitching, to getting awareness, all from the ground up! During this interview, we discuss: [02:21] – Backstory on Zach Teperman [03:41] – Zach’s specialization (or not) in pr [05:05] – Clients [05:48] – How Zach generated exposure and create awareness [08:28] – Getting big media exposure with little to no money [12:28] – Discover what your story is [15:07] – Planning for the interview [17:41] – Build credibility and maintain realistic expectations [20:51] – New media [23:02] – Advice for small businesses starting off [24:18] – Think outside the box [25:43] – Favored growth tool [26:07] – Book recommendations [26:42] – Connect with Zach FIND ZACH: Website – ZTPR.NET Instagram Twitter BUY ZACH’S BOOK: Cut the Bullshit ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
Released:
Jan 9, 2023
Format:
Podcast episode
Titles in the series (100)
E6 - How to Build a 6 Figure Coaching Business w/ Marc Mawhinney: Marc shares his #1 growth strategy he used to hit 6 figures. by Growth Experts with Dennis Brown