In this episode, Chris Hadnagy and Maxie Reynolds are joined by writer, speaker, business owner, and hype artist, Michael F. Schein. Michael shares the social engineering tactics he was able to learn from cult leaders and mischief makers. Find out how these often-manipulative tactics can be used for good.  - Feb 8, 2021 00:09 – Introduction  Social-Engineer.com  01:44 – Introduction to Michael F. Schein  02:30 – How Michael figured out that we can learn from cult leaders and mischief makers  10:38 - Influence through disruption  11:44 – Make war not love  13:21 – Basecamp: Simplicity by hating complexity  16:21 – Building hype requires confidence  18:15 – Focus on what you want to be known for  26:06 – Create a secret society  30:27 – How Michael socially engineered himself onto the podcast  35:34 – The positive side of hype  37:43 – Chris, Maxie and Michael's favorite music  43:03 – Michael's most respected colleague: Michael Roderick  44:21 – Michael's book recommendations:  The Crowd: A Study of the Popular Mind  Masters of Atlantis    47:10 – Michael's contact info  Hype Book Club  microfamemedia.com  michaelfschein.com  The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers    48:39 – Outro  Maxie on Twitter  Maxie on Instagram  Chris on Twitter  Social-Engineer on Twitter  Social-Engineer on Instagram  Social-Engineer.org  Social-Engineer.com  The Innocent Lives Foundation    Clutch