Money is no longer the number one tool organizations have to retain and attract top talent. Just because you created a sustainable company doesn’t mean that every employee wants to work with you and customers want to transact with you. Employees and customers around the world want to be part of an organization that positively impacts the environment, society, and communities around the world. What you need to be asking yourself is what can you do to create an environment where your employees actually want to show up to work? What can you do to create an environment where customers genuinely want to transact with you?