Agency owners make important decisions every day. But, what are the most important decisions to grow your agency? How can you make sure you’re making the best ones for the agency? Simply put, the biggest, most important decisions are the ones that positively impact your agency in the long term. Those are the ones made with the future of your business and your employees in mind. Today’s repeat guest has run a successful agency for ten years and now shares why he believes agency leaders should focus on making 10 big decisions per year while sharing a few of his in 2022. He also tells us why CEOs should allow themselves to be bored in order to spike creativity. Manish Dudharejia is the founder and president of E2M Solutions, a full-service white-label digital agency. His agency works as a trusted partner with agencies to scale their business behind the scenes. E2M has been serving agencies for 10 years and currently works with about 130 agencies across the U.S. Reflecting on the agency’s 10 years in business, he now identifies the changes that would set his business on the path of growth. In this episode, we’ll discuss: Why agency leaders should make 10 big decisions in a year. The yearly exercise to assess your past decisions. Why you shouldn’t fear boredom. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM How to Make the Big Decisions and Grow Your Agency As an agency CEO, there are always a thousand things to do and many people depend on you to make the right call at any given moment. Manish believes that a CEO’s job is to make 10 big decisions every year and tries to live by this. His agency turns ten in 2022 and that adds up to a hundred BIG decisions made over the years. Some of the most important decisions he has made led his agency to where they are right now. To him, being an observer and learning what not to do helped him build a successful agency right from the start. Decision 1: What is the right leadership style for your agency team? Manish started his career working at two companies where he learned how leaders should not treat their employees. He never felt like his well-being was a priority. One of the things that struck him the most was employees being micromanaged and not given room to grow. When it came time to form his agency, he asked himself “what’s something I always looked for in an employer?” He also thinks about these lessons when he’s making a decision as an employer and thinks about whether a decision would make sense to him if he were an employee. Companies solely focused on growth and profit end up being terrible places to work and have subpar customer service. However, companies that strive to be either employee-focused or client-focused greatly benefit from this approach because they are not putting themselves first. In the end, Manish is building his agency as a combination of these two approaches. An agency with a humanized approach to customer service which prioritizes employees. Decision 2: How do you manage employee satisfaction and retention? Manish says he has no strict budget when it comes to spending on employees. Usually, business owners create budgets at the start of the year, but he prefers to not set a limit and spends as much as necessary. Manish views this type of spending as an investment rather than an expense. His philosophy is “let’s do what is needed”. Decision 3: How do you show appreciation to your team? He also pays particular attention to payroll by paying top-dollar in the industry and never late paying his 150 employees. He knows how important this is for employees and has greatly helped his agency with retention. Employees feel taken care of and he’s very proud of that. Employees are also an important element in his decision-making. If you’re about to make a decision, you should ask yourself whether the result benefits everyone at the agency. Remember short-term decisions to save money will not have long-term effects. If it works for everyone, then it will