There has been a major shift in the way we view work. In the past when a company had a position to fill they announced the opening and people jumped at the opportunity. There wasn’t any talk of employee perks, health and wellness programs, workplace flexibility or workplace design. Someone needed a job, they found out about the job and they applied. Now if an organization has an opening people don’t just jump at the opportunity. They want to hear about what it’s like to work at that company, they want to know what the company perks are, they want to know whether the office is an open floor plan and whether or not they have the latest technology. People have options now, so they don’t have to jump at the first opportunity, they can wait for the job that is a perfect fit for them. That is why it is so important for companies today to focus on employee experience. Companies have to be able to understand their Reason for Being and they have to be able to answer questions like, what is it like to work for your company and why should I want to come work there? Organizations, we need to do a better job convincing people why they should work for us.