Do you like the sound of five figures a month on evergreen? Yeah, me too!  I’m super excited to be joined by my special guest today, Elizabeth McCravy. In this episode she’s sharing with you how she's built her business to where it is right now. She's doing five figures a month on evergreen, she's got a super small team, and we're here to break it all down for you. Elizabeth McCravy is a Nashville-based website designer and business strategist. She creates personality-packed, engaging website templates for online business owners. Her goal is to make beautiful and strategic websites that turn viewers into raving clients. She is also the host of the Breakthrough Brand Podcast where she teaches entrepreneurs how to stand out online through tactical, honest business advice.  Elizabeth is a Showit Design Partner, she is the current "Showiteer of the Year," and has been recognized as a Top Designer by Showit. Pretty impressive!  In this episode, we're going to talk about how she generates so much evergreen revenue on a monthly basis, what her email marketing sequence looks like, and how she creates urgency and scarcity during her live launches even though her products are on sale all the time on her website.  We cover how she did a $12,000 launch with a very small email list and no ads, what her small team looks like, and how she gets her profits so high.  This episode is packed with valuable information so be sure to tune in!    On Today’s Show You’ll Learn:  What Showit is  How long it takes to put templates together  Why you should validate your idea before you put a ton of time into it  The value of blogging  How Elizabeth built her email list  How an automated email sequence can drive sales How Elizabeth’s free quiz helps her make sales  What to put in an email funnel  The importance of clarifying who your product is for and who it’s not for  What running a lean business looks like  The difference between a building year and a growth year I loved learning about Elizabeth's business and am so impressed that she is able to keep her profit margins so high.  I’m excited to see what she does with her course when it launches in 2021. I have a brand new five-day live training series coming up to teach you my optimized launch method. By the end of this free live training series, you will have a complete plan for using it in your business right now with no extra effort.  If you're looking for a simple, repeatable, low-stress launching option that is super effective, then this training series is for you. It kicks off on November 16th and you can get registered at www.rickmulready.com/livetraining.    Links & Resources Mentioned in this Episode: www.elizabethmccravy.com use code "RICKSENTME" for 15% off www.elizabethmccravy.com/style  Follow @elizabethmccravy on Instagram   Full show notes available at www.rickmulready.com/438