I’m excited to bring back on today’s episode Brady Josephson, managing director of the NextAfter institute. He spends his days conducting experiments, tests and looking deep into the data of donor response to see how we can do a better job communicating with and spurring action from our supporters. We cover what he's seeing as organizations reach out during the COVID-19 pandemic. Thinking critically about all aspects of your appeals is crucial – and testing and experimenting is a big part of challenging the norm and doing a better job with how we convert donors to action is really important right now. We unpack the fundamentals of how any organization can do that right away. Check out NextAfter and their library of experiments.