On today's episode of the Internet Marketing Podcast, Andy is joined by Dale Bertrand, eCommerce SEO specialist at Fire & Spark to talk about why eCommerce SEO is different from ordinary SEO and how you can tackle the challenges. On the show you'll learn: Dale's 8 reasons why eCommerce SEO is different from ordinary SEOWhy breaking Google's rules is sometimes a requirement to break into a competitive product nicheWhy Link building is difficult and why the highest converting pages (i.e. product pages) don't naturally attract linksWhy you should stop writing your SEO contentThe alternatives to written content for SEOPlus, Dale provides his top tip/key takeaway for the audience. If you'd like to connect with Dale, you can find him on LinkedIn here.  For information regarding your data privacy, visit acast.com/privacy