On today's episode of the Internet Marketing Podcast, Andy is joined by Brad Geddes, Author, speaker, Co-Founder of AdAlysis to talk about the recent updates in Google Ads and how they affect you. On the show you'll learn: All about Google's recent changes to match typesHow this pairs with the exact match change from last yearWhether or not the new match types are good or bad?Whether or not the changes cause organisational issues?How you can manage your query workflow with these changes/Whether or not there are issues with duplicate keywords?If negative keywords are affected or is it causing any negative conflicts?Brad's tips for how you can go about a larger query auditPlus, Brad provides his top tip for the audience. You can connect with Brad on Twitter @bgtheory or via adalysis.com. For information regarding your data privacy, visit acast.com/privacy