Greetings, SuperFriends! This week we are joined by Todd Herman. I have to say that this is one of the best episodes I remember recording in a very long time. Todd Herman is a performance coach and mental game strategist for ambitious entrepreneurs, athletes, and leaders who want to achieve wildly outrageous goals. He’s helped clients reach the Olympic podium, build multimillion-dollar companies, and establish brands that have become internationally known. But he's best known not for his sports training and coaching, but for his bestselling book The Alter Ego Effect: The Power of Secret Identities to Transform Your Life. He lives in New York City with his wife and three young children, and is currently the world’s worst ukulele player - his words, not mine! This episode was incredible, mind-blowing, insane. In it, we talk about a fascinating concept that you can use to get yourself at a higher performance level, and that is the Alter Ego effect. We talk about Todd's intense story of getting to where he is, the trauma and abuse that got him there, which he shares very openly, and he explains how he went from A to B in a linear fashion. As I've already said multiple times, this is a fascinating episode, which I'm sure you will enjoy! -Jonathan Levi