Todd Herman is a Peak Performance Coach, International Speaker, and WSJ Bestselling Author Of The Alter Ego Effect: The Power Of Secret Identities To Transform Your Life. Todd has been entrenched in the world of elite performers for over two decades working with the highest achievers in Sports and Business to help them achieve their most ambitious goals. Simply put, Todd Herman helps ambitious people do hard things. Todd provides a lot of great insights in this episode: How he got started, sharing his early experiences with Harvey Dorfman, Roger Clemens, and Ryan Smith Why we need to stop 'old school' practices like the MLB "Is his wife hot?" How Scandinavian countries are ahead of the curve on performance coaching How performance coaching can be a proactive and enhancing pursuit instead of a reactive That we should reframe coaching (leadership) as being a verb not a noun - and that it is not an additive process but more a subtractive process of the ego Why helping athletes enjoy the process of growth is a key definition of a successful coach What needs to change so that athletes can get the true benefits of sport The bottom line is that Todd has built his career on helping athletes and leaders create the optimal identities to achieve elite performance. Safe to say, Todd is an advocate in the fight against the ‘old school’ coaching mentality and you too can join us by sharing with your fellow coaches!