One thing that will be driving all the action we take this year is the belief that anything in our business can be templatized or built into a framework, and that includes how we build relationships and convert people. What is the nurture to convert system and how does it work? How can it help us run a smoother business process? On this episode, I share more on the new system we have developed and how you can leverage it to make your business more efficient and successful.  The nurture to convert system is a revolutionary way of systematizing how we engage online and with our prospects and our audience. -Dana Malstaff  3 Things We Learned From This Episode Everything can be distilled down to a method, framework or template.  If people don’t know what our opinions, beliefs and methodologies are, it’s hard for us to become well-known or an authority in that area.  We need to be clear on what we want to do with our audience. We need to feel like we have a congruent life and business, so we don’t feel like there’s a tug of war for our time and attention.