Terry is a Certified Valuation Analyst and cofounder of Innovative Business Advisors. He works with his team to guide current business owners looking to sell their enterprises, as well as prospective buyers. His new book, You Don’t Know What You Don’t Know, is an in-depth examination of the process of buying, growing, and eventually selling a business. Top 3 Value Bombs: 1. The biggest driver of value in a company is its cash flow. 2. You need to develop and have a life plan after the sale. 3. You don’t know what you don’t know, you have to ask questions. Grab a copy of Terry’s book - You Don't Know What You Don't Know Sponsors: Klaviyo: Klaviyo has released a holiday planning go-to-guide to help you maximize your Q4 sales! Download it today at Klaviyo.com/fire! BizCounsel: For just $89 per month you get a dedicated attorney you can talk to at any time! Visit BizCounsel.com/fire to get your first month free!