Clay is a frequent EOFire guest, former United States Small Business Administration Entrepreneur of the Year Award Winner, author, a master of scale and business growth coach. Stephanie is a long-time EOFire listener who Clay has helped to grow her business by 1,462%! Top 3 Value Bombs: 1. Don’t try to land the biggest outlet, try to get covered first in small, monthly magazines. 2. It’s really less about coming up with new angles and more about understanding the target audience of the outlet you want to speak to. 3. The 3 things you need to know when approaching PR: Know your angle, know your target, and pick up the phone! Attend one of Clay's conferences - Thrive Time Show Conferences Sponsors: Headspace: This year, it’s time to invest in yourself and finally relieve your ongoing stress, anxiety and sleeplessness. However you’re feeling, try Headspace at Headspace.com/fire and get one month free of their entire mindfulness library! HubSpot: Start giving your customers what they deserve. Learn more about how you can transform your customer experience with a HubSpot CRM Platform at HubSpot.com!