It's easy to dismiss the idea of constantly capturing your expertise for future distribution. However, if you can find the dedication, you'll create a process that produces endless authentic interactions. If applied and distributed properly should allow you the opportunity to reach people far beyond your previous or traditional methods. Because it's far more efficient to capture what is already happening than trying to recreate it from scratch. That's what I talk to Alex Salmon, of The Salmon Agency, about as he struggles with the concept potentially diminishing creativity.