Is your photography business satisfying your desire to make an impact on your community and the people you care about most in your life?In episode 195 of the Bokeh Podcast, Petronella Lugemwa opens up by describing the impact her life has had on capturing the photos she is most passionate about. Knowing why you continue to focus on a career in photography and understanding the influence your photos have on others can fulfill more than just your own passions. Listen in as she shares simple questions you need to ask yourself in order to find the "why" in your business.The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Book Recommendation: Love Yourself Like Your Life Depends On It - Kamal RavikantThe Gear Bag: Canon 35mm 1.4How to Figure Out Your Why:What breaks your heart?What are you really good at doing?What problem do you solve?What do friends and family say about you?What lights you up?Why do people hire you?Where are you based?What types of work do you enjoy showing?Who is your ideal client & why?Conduct Research on Your Ideal Client Client to figure out what they struggle with.Your WHY will be a marriage of your strengths + ideal client problems or struggles.Linkspetronellaphotography.cominstagram.com/petronellaphotographyinstagram.com/bypetronellaUnited Conference: showit.co/unitedInspire: inspirephotoretreats.comEpisode 31 with Petronella: bit.ly/bp-31godox.comsigmaphoto.comrangefinderonline.comSimon Sinek's Ted Talk: bit.ly/bp-simon-tedreichmanphotography.com