Have you dreamed of being a brand ambassador for a big name photography company? Our friend, Kesha Lambert, was just honored with the title of Sony Artisan and we're so proud of her!In episode 402 of the Bokeh Podcast, Kesha joins us to discuss what her journey to becoming a Sony Artisan looked like and the important principles she focused on while pursuing this opportunity. Listen in as she describes significance of this opportunity not only for her career, but also in regards to the important conversations currently happening in the photography industry about racial equity.The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Sony Artisan (1:22)Book Recommendation: Principles by Ray Dalios"Be so great, they can’t ignore you.” - Cal Newport (7:46)Significance of Becoming a Sony Artisan (9:08)Gaining Perspective (12:26)1. Open our minds2. Set ego aside3. Strive for broader perspectivesTwo Principles for Representing a Brand (14:59)These roles are earned through your work, educator role, and story.1. Focus on your craft.2. Relationships are everything.Sony Gear (22:53)Links:Keshalambert.cominstagram.com/keshalambertinstagram.com/Keshaloveshatstwitter.com/keshaphotoEpisode 272Sony ArticleSony GearTomayiacolvineducation.com See acast.com/privacy for privacy and opt-out information.