You've likely heard of brand ambassadors, or even ambassadors for senior portrait photographers, but have you ever considered incorporating ambassadors into your family photography business?In episode 491, Heather Floyd gives away her secrets of how she developed an ambassador program for her adventure family photography business! Join in to hear the most important components for selecting ambassadors, as well as the value proposition for the ambassador. Sign us up!The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Heather's Brand Position (4:30)How Heather began marketing the adventure family photography idea (7:41)What brought about the idea of starting an ambassador program? (14:14)What are the most important components of an ambassador program? (16:55)1. Find Ambassadors who are willing to "work" with you2. Limit the number of Ambassadors3. Make the Ambassadors feel special through having responsibilities4. You make all of the decisions!Value proposition for the Ambassador (various times throughout the conversation)1. Free images2. Surprise gifts throughout the year3. Referral creditsLinks:floydfamilyphotography.cominstagram.com/heathermaefloBuilding a StoryBrand by Donald Miller See acast.com/privacy for privacy and opt-out information.