Lauren Hartstone is a new staff creative director at Sibling Rivalry, having worked with a myriad of companies like Stardust, LoyalKasper, MTV, Imaginary Forces, and Gretel. On this week’s episode we talked about the pros and cons of being scatterbrained, how she approaches a pitch, pulling references, and the necessity of learning from other people.   Links : Website : http://lhartstone.com/ Sibling Rivalry : http://siblingrivalrystudio.com/ Imaginary Forces : https://www.imaginaryforces.com/work LoyalKasper : http://www.loyalkaspar.com/ Gretel :  http://gretelny.com/   Notes : -Sibling Rivalry -Background : VH1 -Brands having multiple specialties -Studios moving towards blended operational lines -Pros and Cons of being scatterbrained -Difficulties in modern personal branding -MTV -Stardust -Recognizing the need to learn from other people -LoyalKasper -Approaching a pitch -Pre production process -Setting the style with a team/creative collaborative process -Where to find references -Imaginary Forces -Narrative work and title sequences -The Pacific -Dusk -Pitching something you’ve never attempted be -Perspective and being mindful of the bigger picture -Presenting a handful of directions -Slack -Pulling and utilizing a reference bank -Gretel -Brand immersion and concept research -Overcoming burnout -Work/Life Balance -Mindsets -The Future : storytelling - Dream Client: Nike - Favorite Animated Film: Doesn’t have one. But her daughter will only watch Frozen. - What does your family think you do: I think they think I color.