34 min listen
Scale #6 - Should you disrupt or create a category? Lessons from Gainsight's CMO Anthony Kennada.
FromThe Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
Scale #6 - Should you disrupt or create a category? Lessons from Gainsight's CMO Anthony Kennada.
FromThe Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
ratings:
Length:
19 minutes
Released:
Apr 18, 2019
Format:
Podcast episode
Description
Building a company is hard enough, but what if there's no clear market to launch into or no incumbent to disrupt? That's the situation Gainsight CMO Anthony Kennada found himself in when he joined the company that would become Gainsight in 2013. There was no playbook for category creation, so they built their own—and catapulted Gainsight into one of the fastest growing private companies in the world. On this episode of Scale, Anthony joined us for an open and honest look into their playbook for building the Customer Success category: the needle movers, the mistakes, and everything in between
Released:
Apr 18, 2019
Format:
Podcast episode
Titles in the series (100)
Brian Balfour, VP of Growth at HubSpot by The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom