Let me warn you now: you'll want to have a notepad ready before listening to this episode, because it may be our most actionable ever.
Peter Friis is CEO and co-founder of ESSIO, the world's first aromatherapy diffuser for your shower.
He recently had a major breakthrough in their conversion rate by designing an entirely new landing page using industry best practices and directing traffic to this page instead of their website.
The results?
A 665% lift in add to carts and 494% lift in conversion rate overall.
This was great until they ran out of all their stock (because their CPAs were so low).
They decided tp take the same landing page and convert it into a crowdfunding page where people could effectively get in line (and get a great discount) by pre-ordering. Mind you, they did this all outside of Kickstarter and without the framework of a traditional crowdfunding platform.
Over the course of 3 months, they sold more than $200K worth of product and were nearly sold out again when their new inventory arrived.
On today's show, we dive into Peter's story and the ins & outs of what they did and how others can replicate their success.
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Learn:

How they came up with the idea as a family
Peter's method for validating the idea for $100
How he gets so much PR, and how to create the perfect pitch
How we got his product on Good Morning America
The breakthrough that enabled his Facebook ads success
The elements of a successful product video
And finally, the techniques that 5x'd their conversion rates

Links:

EssioShower.com
Peter's Landing Page
Zipify
Crowdfunder App
Pick Peter's Brain on Clarity.fm
PRVolt

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