In April during our Unite coverage, I had dinner with Carson McComas, the owner of Shopify Plus agency Fuel Made, and we got to talking about our mutual love of marketing automation, and specifically Klaviyo.
Now, if you’re not using Klaviyo, that’s okay. Don’t tune out, hear me out.
Carson mentioned to me that they were having great success with Klaviyo to the point where they were pushing the limits of ecommerce email marketing automation.
I immediately knew I had to have the rest of the conversation on this show.
So I emailed Carson, and here’s what he said:
“Would love have Lisa on with you. She's the bomb and knows email marketing and Klaviyo like a pro. She's generated some pretty incredible ROI for our clients like Beardbrand.”
Lisa heads the email marketing department at Fuel Made, she specializes in Klaviyo Email Marketing, and she knows it like the back of her hand.
She's looked through 100's of Klaviyo accounts, helping clients add tens of thousands of dollars in automated monthly revenue by setting up their triggered marketing.
In this episode, LIsa Oberst is going to walk this through the very same Klaviyo email marketing automation campaigns she's used to add huge value to Shopify stores like BeardBrand.
—
Subscribe to The Unofficial Shopify Podcast via Email
Subscribe to The Unofficial Shopify Podcast on iTunes
Subscribe to The Unofficial Shopify Podcast on Stitcher
Subscribe to The Unofficial Shopify Podcast via RSS
Join The Unofficial Shopify Podcast Facebook Group
Work with Kurt
—
Learn how:

Why and how to start with email marketing
What to do before starting with email marketing
The three typical lead magnet formats Lisa uses, and how to brainstorm Lead Magnets that capture emails
The safe & polite way to offer your opt-in
The 3-step approach to pop-ups
The basic segmentations you must have
The 4-step email cart abandonment email that converts
The uncommon email that converts at 9% for BeardBrand
Lisa’s one-tip from

Links Mentioned:

Get Lisa’s Email Marketing Checklist!
Klaviyo - Get your free account
FuelMade
BeardBrand
Leno’s Garage
HelloBar
InkedGaming

Free Guide
I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free.
Tell me where to send your sample at ecommerce-bootcamp.com
Transcript
Kurt Elster: Recording from Ethercycle headquarters outside Chicago. This is the unofficial Shopify Podcast and I’m your host Kurt Elster. You heard our wonderful Shopify Unite coverage, which was very exciting. One of our best, our most listened two weeks ever; 7,000 downloads something crazy. We’re going to crack a quarter million downloads. I’m really, really excited. I could not have done it without you guys. It’s amazing. It’s been a wild ride. Anyway continuing on that Unite coverage, I met with a lot of really interesting bright people there and that’s where I have been picking up some wonderful guests, was from networking at Unite.
One of the first things I did, was go to a VIP dinner there and the gentleman sitting to my left at this dinner was none other than Carson McComas your Shopify Plus Agency Fuel Made. We got to talking pretty quickly about our mutual love of marketing automation and specifically Klaviyo. Now, if you’re not using Klaviyo, that’s okay, don’t turn out. Here me out here, because a lot of marketing automation principles will work across several different platforms and just that I like and endorse Klaviyo. Carson mentioned to me that they’re having great success with Klaviyo to the point where they are pushing the limits of ecommerce email marketing automation.
At which point, I heard the needle scratch in my head and I immediately knew I had to hear the rest of this conversation on the show so that you could benefit from it. Of course, I want to learn too. I do most of my learning through this podcast truthfully. It’s great resource for me. I emailed Carson right away and I said, "Hey, come on the show. You’re a great person, I want to hear this." He replied, and I am